sophroneo
A clothing label that embodies the slow fashion
movement with a meaningful backstory.
The client approached me to create an identity for their ethically focused business model – where the more the label makes, the more it gives back. Sophroneo, a conscious fashion label, values sustainability and empowerment, employing women seamstresses in developing countries. Seeking a complete identity to transparently convey its mission and launch its product, it targeted conscious consumers akin to Patagonia and Toms.
In presenting the brand identity, I offered three design routes, with “The Sound Mind” emerging as the chosen direction. It celebrates natural forms akin to the garments themselves, echoing ethics through clear brand messaging and text treatments. Infusing colours reminiscent of Sri Lanka’s habitat and skylines, honouring the brand’s heritage. Our goal was to forge a deep connection with the audience, rooted in shared values of sustainability and empowerment, ensuring Sophroneo’s narrative resonated authentically.
Now poised for launch, Sophroneo has garnered attention from Conde Nast Magazine, Australian Fashion Journal, and Hoku Magazine Hawaii.
Brand Strategy + Brand Identity + Website Design + Print
Project created at Katie Scanlon Design, 2022.
Brand photography by founder Winona Bedford.
sophroneo
A clothing label that embodies the slow fashion
movement with a meaningful backstory.
The client approached me to create an identity for their ethically focused business model – where the more the label makes, the more it gives back. Sophroneo, a conscious fashion label, values sustainability and empowerment, employing women seamstresses in developing countries. Seeking a complete identity to transparently convey its mission and launch its product, it targeted conscious consumers akin to Patagonia and Toms.
In presenting the brand identity, I offered three design routes, with “The Sound Mind” emerging as the chosen direction. It celebrates natural forms akin to the garments themselves, echoing ethics through clear brand messaging and text treatments. Infusing colours reminiscent of Sri Lanka’s habitat and skylines, honouring the brand’s heritage. Our goal was to forge a deep connection with the audience, rooted in shared values of sustainability and empowerment, ensuring Sophroneo’s narrative resonated authentically.
Now poised for launch, Sophroneo has garnered attention from Conde Nast Magazine, Australian Fashion Journal, and Hoku Magazine Hawaii.
Brand Strategy + Brand Identity + Website Design + Print
Project created at Katie Scanlon Design, 2022.
Brand photography by founder Winona Bedford.
orâm
Branding a small-batch self care brand
that is focused on healing and wellbeing
through aromas and scents.
Brand identity + Brand naming
Project created at Katie Scanlon Design, 2021.
caes
Lookbook and Press Deck for the
ethical ready-to-wear fashion label.
Editorial Design + Artworking
Project created at Katie Scanlon Design, 2020.
sh collective
Website for a creative and PR agency providing a tailored, hands-on approach for fashion, beauty and lifestyle brands.
S.H Collective Consultancy wanted to boost brand awareness and foster lasting growth for clients with their bespoke services. They needed a website that showcased their skills clearly, ensuring easy navigation across diverse projects and clients while maintaining a chic aesthetic.
I designed a website that embraced a sleek and minimalist style, featuring straightforward navigation and distinct sections highlighting their services. Each service was presented with elevated imagery carefully curated for each case study. A rotating carousel per case study was key to capturing the vibe of each brand. All in all the website acts as a user-friendly hub, effectively showcasing the agency’s expertise and offerings while housing all their projects in one place.
Art Direction + Website Design + Website Build
Freelance project at Studio Vesna, 2023.
Brand identity by Toni Din of Studio Vesna.
Shcollective.com
sh collective
Website for a creative and PR agency providing a tailored, hands-on approach for fashion, beauty and lifestyle brands.
S.H Collective Consultancy wanted to boost brand awareness and foster lasting growth for clients with their bespoke services. They needed a website that showcased their skills clearly, ensuring easy navigation across diverse projects and clients while maintaining a chic aesthetic.
I designed a website that embraced a sleek and minimalist style, featuring straightforward navigation and distinct sections highlighting their services. Each service was presented with elevated imagery carefully curated for each case study. A rotating carousel per case study was key to capturing the vibe of each brand. All in all the website acts as a user-friendly hub, effectively showcasing the agency’s expertise and offerings while housing all their projects in one place.
Art Direction + Website Design + Website Build
Freelance project at Studio Vesna, 2023.
Brand identity by Toni Din of Studio Vesna.
Shcollective.com
compass box whisky
Design for a drinks brand which aims to make
the world of whisky a more interesting place.
Creating campaign look and feel across different whisky product releases such as Magic Cask, an experimental whisky blend uncovered accidentally from a finished cask, ‘Menagerie’ which is created of many species of spirit, a wilder blend which is ‘full of life’, and lastly ‘Artist’s and Glasgow blend’, a tribute to the two cities which inspired the label’s inception. This also included promoting the brand’s various milestones and events, such as the core whiskies, ahead of the 20th anniversary.
It was important throughout to embody the creative spirit of Compass Box and explore inventive and expressive typographic styling, colour palettes, and image treatments to theme each whisky release. Although distinct in styles, the campaigns had to consistently adhere to the core brand visuals and seamlessly transition from one to the next, particularly across social and web, as well as occasional printed materials such as whisky tasting mats, menus POS material, and limited-edition giveaway prizes.
Campaign Creation + Digital design + Print + Packaging
Freelance contract with Compass Box Whisky, 2020-21.
Still-life photography art-directed by Cat Howard.
Photography by Andy Carson.
Bottle label artwork by Stranger and Stranger.
compass box whisky
Design for a drinks brand which aims to make
the world of whisky a more interesting place.
Creating campaign look and feel across different whisky product releases such as Magic Cask, an experimental whisky blend uncovered accidentally from a finished cask, ‘Menagerie’ which is created of many species of spirit, a wilder blend which is ‘full of life’, and lastly ‘Artist’s and Glasgow blend’, a tribute to the two cities which inspired the label’s inception. This also included promoting the brand’s various milestones and events, such as the core whiskies, ahead of the 20th anniversary.
It was important throughout to embody the creative spirit of Compass Box and explore inventive and expressive typographic styling, colour palettes, and image treatments to theme each whisky release. Although distinct in styles, the campaigns had to consistently adhere to the core brand visuals and seamlessly transition from one to the next, particularly across social and web, as well as occasional printed materials such as whisky tasting mats, menus POS material, and limited-edition giveaway prizes.
Campaign Creation + Digital design + Print + Packaging
Freelance contract with Compass Box Whisky, 2020-21.
Still-life photography art-directed by Cat Howard.
Photography by Andy Carson.
Bottle label artwork by Stranger and Stranger.
the condo
Design for the online lifestyleand interiors platform which explores the complex an intricate facets that evoke the feeling of home.
The Condo is an interiors platform operating on an affiliate-led model, providing readers with the opportunity to explore and purchase showcased pieces. This allows them to recreate a room exactly or draw creative inspiration. The platform features a diverse range of experts including architects, interiors stylists, florists, and upholsterers. The brand’s overarching ethos is to offer the experience of an analogue luxury magazine through the convenience of digital screens. Keeping this in mind, I was responsible for effectively communicating this vision.
Working under the Head of Brand and Creative, I create all brand collateral to be displayed online, across social media and e-commerce. This involved selecting the best interior shots from featured interviews and curating product edits in collaboration with the Editorial Director. As a team, month to month we created a digital presence that would inspire the platform’s following of interior design enthusiasts, prompting them to explore their own creative ideas.
Art direction + Social media design + Digital design
Freelance project at Studio Vesna, 2023.
Brand identity and Creative Direction by Toni Din of Studio Vesna.
Edits in collab with Editorial Director Courtney Wemyss of The Condo.
the condo
Design for the online lifestyle and interiors platform which explores the complex an intricate facets that evoke the feeling of home.
The Condo is an interiors platform operating on an affiliate-led model, providing readers with the opportunity to explore and purchase showcased pieces. This allows them to recreate a room exactly or draw creative inspiration. The platform features a diverse range of experts including architects, interiors stylists, florists, and upholsterers. The brand’s overarching ethos is to offer the experience of an analogue luxury magazine through the convenience of digital screens. Keeping this in mind, I was responsible for effectively communicating this vision.
Working under the Head of Brand and Creative, I create all brand collateral to be displayed online, across social media and e-commerce. This involved selecting the best interior shots from featured interviews and curating product edits in collaboration with the Editorial Director. As a team, month to month we created a digital presence that would inspire the platform’s following of interior design enthusiasts, prompting them to explore their own creative ideas.
Art direction + Social media design + Digital design
Freelance project at Studio Vesna, 2023.
Brand identity and Creative Direction by Toni Din of Studio Vesna.
Edits in collab with Editorial Director Courtney Wemyss of The Condo.
sophroneo creative
Design for a creative agency which has a heart for social justice and strives for positive change in the world.
Creating a cohesive brand identity and rollout for Sóphroneó Créative, a full-service creative and production agency specialising in social impact films, documentary photography, and brand-building for sustainable businesses. It directs part of its revenue to social justice projects. It was key to create a brand identity that embodies the agency’s commitment to equality, integrity, creativity, and authenticity while showcasing the portfolio of work in its best light.
In developing the brand identity, I ensured it resonated with Sóphroneó Créative’s ethos and visually aligned with its sister brand, Sóphroneó, the womenswear label. I maintained a consistent core graphic identity with slight variations in the colour palette, introducing an optimistic, open sky blue. Beyond the website UX and UI, I worked on the copywriting to ensure the messaging felt light, approachable, and sincere. I provided art direction to the illustrator to characterise each case study with its own whimsical illustration, and I oversaw the build to completion, ensuring a smooth launch.
The agency has since garnered interest, with three project kick-offs in its first month. I am also onboarded as the agency’s designer in waiting, fostering ongoing fun creative collaborations.
Art direction + Brand identity + Copywriting + Content strategy + Print + Social media design + Web design
Project created at Katie Scanlon Design, 2022.
Illustrations by Yooree Ko, website build by Daniela Tomanova.
Sophroneo.com
sophroneo creative
Design for a creative agency which has a heart for social justice and strives for positive change in the world.
Creating a cohesive brand identity and rollout for Sóphroneó Créative, a full-service creative and production agency specialising in social impact films, documentary photography, and brand-building for sustainable businesses. It directs part of its revenue to social justice projects. It was key to create a brand identity that embodies the agency’s commitment to equality, integrity, creativity, and authenticity while showcasing the portfolio of work in its best light.
In developing the brand identity, I ensured it resonated with Sóphroneó Créative’s ethos and visually aligned with its sister brand, Sóphroneó, the womenswear label. I maintained a consistent core graphic identity with slight variations in the colour palette, introducing an optimistic, open sky blue. Beyond the website UX and UI, I worked on the copywriting to ensure the messaging felt light, approachable, and sincere. I provided art direction to the illustrator to characterise each case study with its own whimsical illustration, and I oversaw the build to completion, ensuring a smooth launch.
The agency has since garnered interest, with three project kick-offs in its first month. I am also onboarded as the agency’s designer in waiting, fostering ongoing fun creative collaborations.
Art direction + Brand identity + Copywriting + Content strategy + Print + Social media design + Web design
Project created at Katie Scanlon Design, 2022.
Illustrations by Yooree Ko, website build by Daniela Tomanova.
Sophroneo.com
percival
Social media design and artworking for the label
which redefines menswear classics - creating
engaging and varied content for campaigns and edits.
recto verso
Recto Verso is an investigation into the
art and design world, collating interviews
from artists, in a broadsheet newspaper.
Brand identity + Brand naming
+ Editorial Design + Copywriting + Print
Project created at Katie Scanlon Design, 2015.
sleep atelier
Design for a sustainable sleepwear brand
which aims for a future where good sleep
is not a luxury but a necessity.
Art Direction + Digital Design
+ Social Media Design
Freelance project at Studio Vesna, 2021-22.
Brand identity and Creative Direction by Toni Din of Studio Vesna.
og cosmos
Branding for a specialist in repairs and
alterations for vintage clothes,
encouraging a message
of mending is trending in the fashion world.
whistles
.
Creating reels and stories featuring signature wardrobe
pieces by sourcing imagery and footage from the London
womenswear label's various collections.
Artworking + Art Direction
+ Digital Design + Social Media Design
lndr
Designing and artworking social media content to
visually
compliment the athleisure brand with a ‘Less but better’
approach
and their this ethos of championing craftsmenship and
quality.
Digital Design + Social Media Design + Artworking
mih jeans
Designing a range of Press Day invitations, vouchers,
envelopes and digital
mailers for the ‘model-turned-artist’
inspired collection launch in London
and New York.
Digital Design + Print Design
Fixed contract with M.i.h Jeans, 2015.
Creative direction by Toni Din of M.i.h Jeans.
Campaign imagery by Greta Ilieva.
nudea
Create engaging and varied digital content across
various campaigns and edits for the premium and sustainable
underwear brand that is kinder to the planet.
Art Direction + Digital Design
+ Social Media Design + Artworking
Freelance project at Studio Vesna, 2023.
Brand identity and Creative Direction by Toni Din of Studio Vesna.
novo london
Design for the womenswear brand of everyday essentials which
advocates a capsule wardrobe, to reduce the need to overbuy.
I undertook campaign creation and design across e-commerce and social media for the womenswear brand NOVO, which focuses on luxurious everyday essentials and advocating a capsule wardrobe, with an emphasis on cost per wear to discourage overbuying. Under the creative direction of the founder, I was responsible for creating multiple micro-campaigns each month, shaping the look and feel through image treatments, colour schemes, and layout ideas across social, email, and web platforms.
I ensured that each campaign maintained consistency with the NOVO core brand while exploring creative ways to market basic pieces such as the white tee, highlighting their practicalities and styling options.
As NOVO operates as a all-year-round capsule brand, lacking new campaign images each season, I creatively repurposed images sourced from the image bank to keep things fresh. I designed and set up specific guides and templates for ongoing ‘evergreen’ content, including styling tips, weekly customer feedback, and garment care, streamlining the marketing process and creating a clear digital presence for NOVO.
Campaign Creation + Art Direction + Digital Design + Artworking
Freelance contract with NOVO, 2023.
Creative direction by Amy Whitfield of NOVO.
novo london
Design for the womenswear brand of everyday essentials which advocates a capsule wardrobe, to reduce the need to overbuy.
I undertook campaign creation and design across e-commerce and social media for the womenswear brand NOVO, which focuses on luxurious everyday essentials and advocating a capsule wardrobe, with an emphasis on cost per wear to discourage overbuying. Under the creative direction of the founder, I was responsible for creating multiple micro-campaigns each month, shaping the look and feel through image treatments, colour schemes, and layout ideas across social, email, and web platforms.
I ensured that each campaign maintained consistency with the NOVO core brand while exploring creative ways to market basic pieces such as the white tee, highlighting their practicalities and styling options.
As NOVO operates as a all-year-round capsule brand, lacking new campaign images each season, I creatively repurposed images sourced from the image bank to keep things fresh. I designed and set up specific guides and templates for ongoing ‘evergreen’ content, including styling tips, weekly customer feedback, and garment care, streamlining the marketing process and creating a clear digital presence for NOVO.
Campaign Creation + Art Direction + Digital Design + Artworking
Freelance contract with NOVO, 2023.
Creative direction by Amy Whitfield of NOVO.
anisa sojka
Lookbook design and Brand Book for the
jewellery and hair accessories brand offering
vintage-inspired and statement pieces.